Should You Upgrade Your Website From Text to HTML?

A few years ago, once I first started seeing HTML e-zines in my inbox, I admit I used to be jealous. They were attractive, attention-getting, snazzy. They made my text e-zines look boring.

But my mind fought the thought of upgrading my very own. they only want my information, straight up. Publishing in HTML won't make a difference."

I was wrong.

Well, I used to be right that my readers receive my e-zine for its content. After all, that's why they subscribed - for my concise, how-to articles.

But I used to be mistaken that a far better "presentation" wouldn't make a difference.

After much deliberation, I made a decision to offer HTML a whirl.

Now, I'm not saying that publishing in HTML is that the account everyone. But you ought to definitely consider it. Let's take a better look.

If you're just beginning your website and is a touch overwhelmed, text may be an excellent spot to start out. you'll then specialize in developing great content and publishing on a daily basis, without fear about HTML design and coding snafus.

The text also gives you complete freedom and adaptability - you'll add new sections and delete others any time you are feeling love it, without having to revamp your entire e-zine.

I'll let these statistics answer that question:

HTML e-zines have a better CLICK-THROUGH rate. That is, people are more likely to click on any links you provide to your site or sales offers.
HTML e-zines reinforce your BRAND by carrying an equivalent look like your internet site and other marketing materials together with your logo, colors, etc.
HTML e-zines allow you to trace your readership by showing what percentage people on your list actually open each website you send.

But now there is a technology that effortlessly jumps this hurdle: multi-part MIME. This protocol automatically displays the HTML version to your readers who can view HTML e-mail, and an automatic text backup to those that can't.

So if you would like to form the jump to HTML, confirm any listing service or list software you select offers multi-part MIME technology. they'll just call it "text backup" in their marketing copy.

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