How To Use Responsive Email Templates For Email Marketing
Every day, we have greeted with emails that intent sale of a product or updates associated with the merchandise. you would possibly have received some visually appealing emails that lack compatibility with mobile devices making it difficult for you to look at them on your Smartphone. Responsive email templates are the last word solution to the present problem. But, the question is what exactly responsive email is! Here is that the simplest answer. Responsive email is an email that recognizes the device's screen & size and renders appropriate email layout.
Here may be a list of few things that ought to be considered while designing responsive templates:
Do not exceed 600 pixels for the template width.
Decide the pre-header and be creative in your approach. Use the top-left area of the email template to depict the topic of the email.
Since all the e-mail clients don't display images by default. Always use minimum images in your email and avoid it for the headings.
Use bold fonts to spotlight headings and grab the client's attention.
Utilize readily available system fonts so as to attenuate display errors.
Take special care about the font sizes otherwise, you will find yourself screwing up the layout. Get into the habit of setting a 13 point font size by default.
It is good to wrap the email blast content into two tables for better efficiency.
The size of the buttons shouldn't be but 44×44 pixels. The smaller size buttons are often clicked poorly on mobile devices.
It is wiser to use inline CSS to code the templates instead of external CSS.
Do not use Java Scripts as its usage isn't allowed in emails.
Benefits Of Responsive Email Templates In Email Marketing:
With responsive templates, you are doing not got to come up with different email templates for distinct devices. The responsive email automatically adjusts itself to the environment no matter the screen size or device, on which it's being viewed. one email template works well with all the screen sizes saving tons of effort and time.
This advanced technology makes your emails look perfect on the reader's screen. Responsive templates ensure faster processing of columns, graphics, multiple text fields while increasing the usability for the reader. This assists you to improve your brand image and supply optimal user experience.
Better reader experience with clean and pretty templates. an efficient email template displays the links and buttons clearly that easily grab the readers' attention and thus, leads to higher click-rates. This drives more visitors to your site and increases your sales.
Conclusion
The responsive technology is growing faster and that we cannot ignore the very fact that an outsized number of emails are accessed through mobile devices a day. Thus, it's essential to make responsive email templates that fit well on small screens and test it for compatibility before sending it to the clients.
Here may be a list of few things that ought to be considered while designing responsive templates:
Do not exceed 600 pixels for the template width.
Decide the pre-header and be creative in your approach. Use the top-left area of the email template to depict the topic of the email.
Since all the e-mail clients don't display images by default. Always use minimum images in your email and avoid it for the headings.
Use bold fonts to spotlight headings and grab the client's attention.
Utilize readily available system fonts so as to attenuate display errors.
Take special care about the font sizes otherwise, you will find yourself screwing up the layout. Get into the habit of setting a 13 point font size by default.
It is good to wrap the email blast content into two tables for better efficiency.
The size of the buttons shouldn't be but 44×44 pixels. The smaller size buttons are often clicked poorly on mobile devices.
It is wiser to use inline CSS to code the templates instead of external CSS.
Do not use Java Scripts as its usage isn't allowed in emails.
Benefits Of Responsive Email Templates In Email Marketing:
With responsive templates, you are doing not got to come up with different email templates for distinct devices. The responsive email automatically adjusts itself to the environment no matter the screen size or device, on which it's being viewed. one email template works well with all the screen sizes saving tons of effort and time.
This advanced technology makes your emails look perfect on the reader's screen. Responsive templates ensure faster processing of columns, graphics, multiple text fields while increasing the usability for the reader. This assists you to improve your brand image and supply optimal user experience.
Better reader experience with clean and pretty templates. an efficient email template displays the links and buttons clearly that easily grab the readers' attention and thus, leads to higher click-rates. This drives more visitors to your site and increases your sales.
Conclusion
The responsive technology is growing faster and that we cannot ignore the very fact that an outsized number of emails are accessed through mobile devices a day. Thus, it's essential to make responsive email templates that fit well on small screens and test it for compatibility before sending it to the clients.
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