Is Designing Minimalist Logos Creative or Procrastination?

The Misinterpreted Concept of Minimalist Logos:

The issue is that majority of logo design clients trust anything the designer elucidates them. Albeit there's no instance of simplicity within the logo, the client would believe it to be a minimalist logo because the designer has persuaded them so. But the core function of using simplicity in logo is to display the business message within the least aspect. But if utilized in isolation, it can imply a threat for any organization.

Cases of Minimal Logos:

Here are some renowned samples of how the art of minimalism is used while creating a brand identity:The perpetual logo with its well-known 'Swoosh' is a perfect illustration of the way to utilize simplicity in logo design. it's straightforward, pertinent and evocative. The symbol completely portrays the culture of the business. The Swoosh springs from Greek mythology.

Yet another memorable logo is that the one that smartly camouflages an Arrow between letters 'E' and 'x'. The rationale of doing so was to point the progress and advancement of the courier giant.Many people will remember the brand that displays an arrow pointing from A to Z. that's also through with a purpose in mind. the thought behind was to depict that the corporate trades altogether things from A to Z.

An added example is that the logo that skillfully conceives the figure '11' that shows the number of members within the association.

Using Minimalism as a Scapegoat:

Here are a number of the reasons that designers give to use minimalism:

Since it's popular trend, we should always use it too.

As the logos with minimal details are easy to grasp, we'll use them.

Simple logos aren't perplexing for the purchasers.

The simple designs are the whole time superior that the detailed ones.

So the question remains... is that this trend in minimalist logo really creative or getting used as a cover-up for procrastination? It solely depends on how you use art. you'll either use it wisely or abuse it foolishly.

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