What Makes a Logo Design Memorable - Color Or Symbol?

In order to research this, allow us to take samples of a number of the famous logos of the company world. allow us to start with an examination of McDonald's logo, shall we? Although the brand contains nothing quite a mere "M", it's still memorable than the other brand within the world. From a psychological perspective, the color "yellow", utilized in McDonald's' logo, stimulates the human appetite. No wonder a majority of restaurants and cafés use the color yellow in their logo design. Another feature of the yellow color is that it's an attention-getter. This strengthens the McDonald's logo cause even more, as customers are attracted by the color. Hence the McDonald's logo success depends greatly on its color instead of its symbol.

Why does one suppose the Google logo is definitely recalled for? a bit like McDonald's, it's no catchy symbol in its design, but the color scheme is what captivates its users the foremost. The colorful and vivid way during which Google is written is liable for the memorable logo we all remember. Come to consider it, how would you are feeling if Google was in black and white? Pretty strange, I presume?

Let us pick another famous brand, the FedEx logo, and analyze the influence of its attributes. This acclaimed corporate identity was designed by Lindon Leader of Landor Associates. The epicenter of FedEx brand identity was its meticulously created symbol. The words contained an arrow between the "E" and "X", providing one among the foremost memorable logos within the world. Hence "symbol" became the dominating factor for memorization.

Coming to the all-famous Nike logo, the straightforward and effective swoosh symbol is the force behind the success of the brand identity. Although the black color has no apparent effect on people, the straightforward and minimalist design is what the purchasers easily remember and recall.

The role of color logo design

Color is that the most ubiquitous a part of logo design. But what does it represent anyway? the color has myriad psychological effects on humans. the colors within the hellfire of the color spectrum are called warm colors and comprise of red, orange, and yellow. They induce emotions starting from feelings of heat and luxury to feelings of anger and hostility. Colors on the blue side of the spectrum are called cool colors and comprise of blue, purple, and green. These colors are often described as calm, but also can invoke feelings of grief or apathy. The following are the color effects on humans.

black: authority and power, stability and strength.

white: purity, cleanliness, neutrality and peace.

red: attention, energy, movement and excitement.

blue: calming, steadfastness, dependability, wisdom and loyalty

green: growth, nature, money, good luck, generosity, and fertility

yellow: laughter, happiness, optimism, speed up metabolism

orange: fun, happy and energetic, ambition

purple: royally, wealth, prosperity and class

The role of symbol in logo design

The old adage "A picture is worth a thousand words" is aptly applicable in logo designing. The symbolic effect of a logo is additionally as effective because of the color. the utilization of apposite symbols to denote the corporate meaning through a logo design is significant in creating memorable logos. However, inappropriate use of symbols within the design can tarnish the company identity of any business. Following are some symbols utilized in logo design and their effects:

Text logos: the brand created out of textual pattern shows strength and elegance. Additionally, the ambigram trick gives way for memorable logos to be created.

Imagery logos: Images are easily comprehended and effortlessly memorized by the human mind. Moreover, the utilization of negative space is some things that's another advantage in imagery logos.

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